Author
Alberto Cei is a psychologist and psychotherapist specializing in sport and performance. An Olympic consultant, university professor , author of 15 books, he has supported athletes winning 13 Olympic medals and works with elite performers worldwide.
Being ready when your moment arrives is one of sport’s hardest psychological tests. Talent matters, but decisive performances often come from athletes who have prepared daily, accept responsibility, and truly believe they deserve to be there.
Human performance is not a single formula for success. It is a way of understanding how ability, behaviour and environment come together when people try to do something that matters.