COMMUNICATION
From Enthusiastic Friends to a Professional Campaign Team
Loyalty can start a campaign. It cannot, by itself, organise one.
COMMUNICATION
A Political Consultant Is Not Paid to Tell the Candidate They Are Right
Power does not merely attract flatterers. It changes the conditions under which honest information can reach the person who most needs to hear it.
SOCIETY
The Attention Economy Is Rewiring Human Performance
Digital platforms compete for every spare moment of attention. As information multiplies, the ability to protect focus, think clearly and resist constant interruption is becoming a defining advantage in human performance
EDUCATION
Everything We Thought We Knew About Learning May Be Wrong
Why Easy Practice Can Create the Illusion of Mastery
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About the Author: Alberto Cei
Alberto Cei is a leading sport and performance psychologist, university professor and author. Across eight Olympic Games, he has supported athletes who won 13 Olympic medals and has worked extensively with elite athletes, coaches, referees and organizations.